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There are times when you have to take your print advertising up a notch. Often times, what a printed material really needs is a unique appeal which traditional printing styles can sometimes lack. A metallic finish to your printed properties can give them the much needed ‘uniqueness’ and aesthetics required to make an impact. Not only these products look good, they also convey a sense of class and quality.There are two ways you can use metallic finish for your printed merchandise – Metallic Foil Stamping and Metallic Ink Printing. While both of these techniques are used to enhance the aesthetics and give a shiny gleam to your prints, they differ a lot, both in process and the end result.Metallic Foil Stamping, as the name suggests, is the process of impressing a foil onto your stock through heat and pressure. To put simply, it means attaching a foil onto the surface of your choice which not only gives it a unique look, but texture as well.On the other hand, Metallic Ink Printing is an entirely different process. It uses a special type of ink that is mixed with actual metal particles, giving it a metallic shiny look. The ink is first used in the printing process, but to get the desired effect, it may require subsequent coats as well.

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